The advertising of sugary foods that are high in salt and fat to children could soon be banned from Irish television screens. Green Party Health spokesperson Senator Deirdre de Burca has welcomed the Broadcasting Act 2009 which was signed into law by President McAleese today.

Senator de Burca said: “The Green Party has long been concerned that advertising so-called ‘junk’ foods to children has a long-term detrimental effect on their health. I’m delighted that Green Party Minister Eamon Ryan has ensured that the Broadcasting Act 2009 allows for the new Broadcasting Association of Ireland to place restrictions on broadcasters in terms of children’s advertising.

“Childhood obesity is one of the most serious health problems facing Irish children today and this measure will go a long way in helping to prevent the pressure on parents to buy foods that are high in fat, salt and sugar.”

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Press Release by Deirdre